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Strategic Design & Storytelling Portfolio

Welcome! My work is all about helping businesses like yours thrive through purposeful design. Drawing on my background consulting with major tech companies, my passion for storytelling, and my strong design aesthetic, I create a holistic narrative that helps your business genuinely connect with its target audience.

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Meet Tiara,
The Visionary Behind the Designs

For me, design is more than just aesthetics; it's a powerful tool for business growth. In my current role at ServiceNow, I'm a Communication Designer / Producer, responsible for building executive presentations, videos, and various graphics for key events, alongside managing project flow for our team of 12 designers. Prior to this, I was at Apple, designing billions of dollars worth of lab and office space as our global teams expanded, and at VMware, I launched special AI-driven initiatives to equip our Global Communications org with the latest tools.

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This vast, varied experience gives me a unique perspective, enabling me to evaluate your business, collaborate on a winning strategy, and ultimately deliver design assets that directly drive your business forward and open up new possibilities.

Expertise

Brand Positioning

Narrative Building and Storytelling

Presentation Design

Website Design

Featured Work

This is a handpicked selection of my work. Take a look around to discover how design can solve real business challenges.

Approach

Crafting Compelling Visual Narratives

My approach starts with truly understanding your business to uncover its hidden opportunities. I then bring clear, actionable recommendations directly to you. In my core areas of expertise—brand positioning, narrative building, storytelling, presentation design, and website design—I offer direct partnership to bring those recommendations to life. For anything outside my immediate scope, I'm happy to leverage my extensive network to connect you with the perfect talent.

Deep Business Discovery

Human-Centric Solutioning

Integrated Narrative-Visual System

End-to-End Collaboration

Assessing Current State of Business

Centering on Audience Needs

Ensuring Messaging Aligns with Design

Iterative and Inclusive Process Between Client and Designer

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