Narrative Building and Storytelling: Eric Brown Jr.

I designed an overarching strategic narrative for Eric Brown Jr.'s three brands—Eric Brown Jr., ELVTE, and ELVTE Labs. The core of this project was to establish clear differentiation and relevant similarities, equipping Eric with a precise understanding of how to position each business effectively in the marketplace. This engagement included a full strategic narrative development, complemented by a written brand audit of his existing site to guide improvements.